Nutraceuticals in Human Health: let food be thy medicine and medicine be thy food by Mayurika Goel buy online
   

Nutraceuticals in Human Health: let food be thy medicine and medicine be thy food

  • Author(s): Mayurika Goel
  • Size: 140 mm × 210 mm
  • Binding: Paperback
  • ISBN: 9789394657052
  • Cover Price:

    Rs.299.00 / US $21.00

  • Special Price: Rs. 270.00 / US $19.00

Book Details

Have you noticed how quickly advertisements of immunity boosters have mushroomed recently? Turmeric latte, tulsi, amla, ginger, . . . the list goes on. Whether such supplements really work or whether the effect is purely psychological is a different matter—but Nutraceuticals in Human Health goes a long way in helping you to make sense of what nutraceuticals are, to examine the oft exaggerated claims of their benefits, and to separate marketing gimmicks from truth.

Whereas marked changes in the lifestyles of Indians, particularly those living in cities, have greatly increased the incidence of such lifestyle-related disorders as diabetes and hypertension and in diseases of the heart, the covid-19 pandemic has made people greatly conscious of their health and well-being. That consciousness has also fuelled the demand for ‘nutraceuticals’, a term that the Oxford dictionary offers as a synonym for ‘functional food’, defining it simply as “a food containing health-giving additives.” However, there is much more to nutraceuticals than that.

Starting from some explanation of how the changing work pattern of urban Indians – more sedentary, more stressful, and less predictable – affects their health, Nutraceuticals in Human Health shows what nutraceuticals are made up of, how they differ from pharmaceuticals (drug), and why the Food Safety and Standards Authority of India has stepped in to regulate the industry. This little book even shows you how to read the label pasted on a bottle of medicine and answers a number of frequently asked questions on consuming nutraceuticals.

Going beyond the individual citizen, the author, an accomplished researcher in the field, then goes on to describe the current scenario in terms of the expanding market, global trends that drive the industry at present, and the challenges it faces. The concluding section returns to the individual with some remarks on an individual-centric approach to nutraceuticals.

Target Audience

    Adults who are concerned about topical issues but lack the understanding to make sense of what they read or watch in the mass media

Table of Contents

    • Foreword
    • Preface
    • Food is medicine: introducing nutraceuticals
    • Function of food nutrients: the balanced diet
    • Indian diet and changes in lifestyle
    • Various definitions of nutraceuticals
    • Nutraceuticals: an umbrella term
    • Some terms under the Food Safety and Standards Act
    • Sources of nutraceuticals
    • What is in our food supplements
    • Consumer awareness and regulation
    • Labelling categories and claims
    • How to read a label
    • Regulations and false claims
    • Marketing gimmicks versus realities
    • Pharmaceuticals versus nutraceuticals
    • Current market space for nutraceuticals
    • Global trends in a nutshell
    • Indian scenario
    • Major growth drivers of nutraceuticals market
    • Restorative concluding remarks
    • Consuming nutraceuticals: frequently asked questions
    • Honest Abe’s valuable advice
    • Challenges for nutraceuticals
    • Final remarks: individual-centric approach to nutraceuticals
    • Bibliography
    • Some useful websites

Keywords

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